Honda Cars India Limited, a subsidiary of the Japanese automotive giant Honda Motor Co., Ltd., entered the Indian market in 1995. It quickly established itself as a premium automobile manufacturer, known for its quality, reliability, and advanced engineering. The launch of the Honda City in 1998 marked a significant milestone, becoming one of the best-selling sedans in the country. The brand is known for its strong focus on fuel efficiency, safety, and cutting-edge technology, appealing to a wide range of customers in the Indian market. Despite facing stiff competition, Honda has maintained a strong presence in the Indian automotive industry. However, its market share has fluctuated due to the increasing popularity of SUVs and aggressive pricing from competitors. Honda has been working to adapt to market demands, including launching more SUVs, such as the Honda Elevate. Today, Honda continues to be recognized for its innovation and engineering excellence, but it faces challenges in reclaiming its market position amidst the rapidly changing automotive landscape in India.