Nexa is a premium automotive retail channel launched by Maruti Suzuki in 2015 to cater to India's evolving and aspirational customer base seeking a more upscale car-buying experience. It was created to distinguish Maruti's premium models from its more budget-friendly lineup, providing a high-end showroom ambiance and a more personalized, digital-driven customer service experience. Today, Nexa has a strong presence across India with over 400 showrooms and contributes significantly to Maruti Suzuki’s sales. It stands as a symbol of Maruti’s shift toward premiumization, offering luxury-like experiences without stepping into the luxury car price bracket, helping the brand compete with higher-end players in the Indian market.