Volkswagen (VW), a German automobile manufacturer, entered the Indian market in 2007 as part of the Volkswagen Group. In 2016, VW launched its local manufacturing initiative, 'Make in India,' to enhance its market presence and competitiveness. The company has since introduced models like the Tiguan, Virtus, and Kushaq, aiming to cater to a broader audience and respond to the growing demand for SUVs in India. Today, Volkswagen is recognized as a key player in the Indian automotive market, particularly in the compact and SUV segments. It continues to focus on innovation, quality, and sustainability as it aims to increase its market share and adapt to the evolving preferences of Indian consumers.