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Toyota on Wednesday launched the Urban Cruiser Sub Compact SUV in the Indian market with a starting price of Rs 8.40 lakh. The company has announced that the deliveries of the new SUV will start from mid-October.

The Toyota Urban Cruiser is the second model to be launched in India under the global Toyota-Suzuki alliance following the emphatic success of the premium hatchback, the Toyota Glanza.

The all-new Urban Cruiser will feature the new powerful K-Series 1.5 litre four-cylinder Petrol Engine that generates 103 bhp of power and 138 Nm of peak torque which will be available in a choice of Manual Transmission (MT) and Automatic Transmission (AT) with a superior fuel efficiency of 17.03 kmpl and 18.76 kmpl respectively. All AT variants are equipped with advanced Lithium-Ion Battery with ISG comprising Torque Assist Function, Idle Start Stop Function, Brake Energy Regeneration Function for enhanced fuel efficiency.

The Urban Cruiser gets a dual-tone dark brown colour theme for the interior which comes equipped with features like a 7-inch Smart touchscreen system with support for Apple CarPlay and Android Auto, semi-digital instrument console, steering mounted controls, automatic LED headlamps with DRLs, automatic climate control system, key-less entry and push-button start/stop. Rain Sensing Wipers, Cruise Control and Electrochromic Inside Rear View Mirror (IRVM) to add to amazing comfort and convenience

It is available in 6 monotone colour options - Rustic Brown, Suave Silver, Groovy Orange, Iconic Grey, Spunky Blue and Sunny White with three dual tone options - Rustic Brown with Sizzling Black Roof, Groovy Orange with Sunny White Roof and Spunky Blue with Sizzling Black Roof.

As for Safety, the Urban Cruiser offers Dual Front Airbags, ABS with EBD, Advanced Body Structure, Electrochromic IRVM, Hill Hold Control, Reverse Parking Camera with Display in Audio and ISOFIX Child Seat Restraint System. The Urban Cruiser has been launched in three variants - Mid-Grade, High-Grade and Premium-Grade.

The Urban Cruiser is backed by a superior warranty of 3 years or 1 lakh km, whichever comes earlier

Variants with Price List:

Mid-Grade MT – Rs 8.40 lakh

Mid-Grade AT – Rs 9.80 lakh

High-Grade MT – Rs 9.15 lakh

High-Grade AT – Rs 10.65 lakh

Premium-Grade MT – Rs 9.80 lakh

Premium-Grade AT – Rs 11.30 lakh

Sharing his views on the launch of Toyota Urban Cruiser, Mr. Masakazu Yoshimura, Managing Director, TKM said, “Our entry into the compact SUV space comes at a time when the segment has gained much popularity due to its body type and superior road presence thereby garnering greater connect and appeal among today’s youth. At TKM, the focus is always on delivering the best products and services to our customers who have remained loyal to the brand over the years while looking for ways to welcome more customers, particularly the youth, to the Toyota family. The launch of the all-new Toyota Urban Cruiser is an important step in that direction. It is our ambition to enable more people to buy and experience a Toyota vehicle and our renowned after-sales service, which is a differentiator for us in this segment. We will continue to emphasize on introducing ever-better cars, better technologies and environment-friendly products and services. Our alliance with Suzuki allows us to surge ahead on that path while building a self-sustaining local ecosystem of suppliers and partners.”

Speaking on the new offering, Mr. Naveen Soni, Senior Vice President, Sales and Service, TKM, said, “We are truly humbled by the faith reposed by the customers who made the bookings without even knowing the price points and the full list of features. To demonstrate our gratitude and provide an early-movers advantage for customers who pre-booked the Urban Cruiser, we recently announced the ‘Respect Package’, no-cost periodic maintenance for up to two years (or 20,000 kms whichever is earlier), that our customers are appreciating. Further, we are confident that the all-new Toyota Urban Cruiser will exceed their expectations and delight them in every aspect, be it performance, comfort and convenience or safety. We are glad to bring our new offering in time for customers to make their festive season purchase decisions. We are anticipating increased demand for SUVs in the coming months and years ahead. The Toyota Urban Cruiser will play an important role in catering to this demand particularly from first-time Toyota buyers who are brand conscious and want to experience an international brand.”